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Helen established her enterprise, East Africa Hafeshawi Medical Middle in 2018 in a extremely accessible space of Kampala, with a 5 mattress capability medical centre and expanded as much as 25 mattress capability and opened two branches in several areas with the intention to attain all of the refugees to scale back transport prices. Right now the corporate was uncovered to worldwide laboratory programs. Helen is nice at interacting with totally different communities and likes to do what’s requested of her to underneath her capital restrict. Helen’s and her firm imaginative and prescient is: To be the healthcare ‘’Supplier of Selection’’ by way of giving secure, high quality, inexpensive excessive degree well being service and well being consciousness in East Africa. The corporate’s mission is to repeatedly put the ‘’care’’ and to offer respect, complete, trusted, compassionate and built-in healthcare providers that exceeds costumer’s expectations. At present, the enterprise employs 40 individuals.
Lioness Weekender spoke to founder Helen Keleta to study extra about her very distinctive entrepreneurial journey, her mission to make a constructive distinction to the lives of these in want of fine, inexpensive healthcare, and her imaginative and prescient for the long run.
What does your organization do?
My firm is a Medical Centre which has a principal department and two different branches in several elements of Kampala in Uganda.
What impressed you to start out your organization?
I’m a refugee dwelling in Kampala since 2016. Throughout this time I observed that my fellow refugee moms had been having troublesome instances looking for medical care, and all this was on account of a language barrier but in addition monetary constraints. On many events, these moms, both pregnant or with their kids requested me to escort them to native medical clinics as a translator whereas they sought medical care. These situations triggered me to think about how finest I might put money into medical service supply to minimize this rising burden which not solely impacts us as refugees but in addition the larger area people.
A serious drawback of the refugee society is the language barrier. And in terms of well being it makes it worse. Though the professionals can acquire the results of your illness via totally different investigations, sufferers can face paying some huge cash, expertise difficulties of getting the fitting remedy, follow-up and never taking the fitting prescriptions. Even after going house, there may be the issue of asking questions on the cellphone and making sufferers journey all the way in which again to hospital. Many of the refugees have a scarcity of cash, so when somebody feels sick, ranging from the transportation price, session price, investigation price and medicine price, prices some huge cash. And missing communication is one other wastage. Along with that lacking well being data from the federal government, there are numerous refugees who’re skilled medical doctors and nurses who’re missing job alternatives and there’s a problem discovering them since they don’t have particular workplaces and laboratories for investigations.
After discovering out what was the principle drawback, East Africa Hafeshawi Medical Middle was established in a handy and extremely accessible location in Kampala. We employed medical doctors and nurses who’re Eritreans and Ugandans and Somalians and this has opened much-needed job alternatives. Our enterprise delivers important data from authorities well being facilities and offers them an area to make use of it freely for providers similar to vaccination and well being consciousness. The East Africa Hafeshawi Medical Middle supplies various kinds of well being schooling and consciousness via social media and thru totally different spiritual facilities. The corporate supplies advertising and marketing division to achieve the refugees who shouldn’t have good telephones by distributing fliers at locations which they are often discovered.
We lead the society to work together with Ugandans via blood donation and another actions like environmental hygiene. The corporate has additionally expanded and opened totally different departments and elevated the variety of beds with the intention to keep away from a number of referrals to hospitals. We now have opened two branches to attenuate transport prices and attain extra purchasers and resolve their issues. Publicity to worldwide laboratory programs with the intention to get extremely certified professionals and meet the fitting commonplace, will increase the belief and income of the corporate. It will assist the corporate get extra money and develop extra.
Why ought to anybody use your service or product?
Pleasant prices – not like our rivals, our expenses are very low as a result of we handle communities that are constrained financially. We reduce their transport prices and time since we have now branches on the locations which there are not any hospitals. We solely refer crucial sufferers. We offer all fundamental providers at honest and inexpensive costs.
Outreach Applications – We additionally appeal to purchasers to ourselves via outreach packages and free medical checks. This provides us a bonus. We give them free well being schooling and consciousness. We switch the fitting data via their native languages which they will simply perceive, talk, and ask questions as properly.
Our buyer wants understanding and belief. Hiring native medical doctors can simply resolve the issue, create understanding and wellbeing because the sufferers’ must have thoughts relieve. We have interaction our employers to observe up with the consumer each three days from the day of go to by asking on the cellphone how they’re feeling and therapeutic.
Inform us a bit about your group
Our firm is a well being middle which is a B2C mannequin. We rent skilled medical doctors, nurses, cashier, accountant medical and firm supervisors, medical director and cleaners. Our groups are Ugandans, Eritreans, and Somalian. The corporate has totally different departments with totally different teams of groups, however they’re all built-in. We now have a beautiful sturdy group, encouraging, cooperating, skillful, trustful, and visionary. Most of them are professionals inside their particular subject.
Foremost challenges with our enterprise and group:
Sudden well being change of sufferers from regular to crucial
Scarcity of medical devices and medicines of their preferences
Time preserving administration of shifting employees (transport drawback)
Lack of know-how and laptop programs
Being a distinct native
Our firm overcomes these by:
Partnering with hospitals and different diagnostic facilities.
Delegate employees in line with their expertise and implementation, obtain enter from leaders of every division to seek out options to challenges.
Encourage them to see the issues, determine and get new concepts underneath approval of medical director.
Greatest practices of efficient teamwork to assist keep away from some risks and efficiently strategy the duty, present love and care to our sufferers and their households which might instantly and positively have an effect on affected person security and outcomes.
We give fundamental laptop programs and our built-in hospital useless system programs which helps anyone to speak via community programs by being quick and keep away from losing time.
Share a bit about your entrepreneurial journey. And do you come from an entrepreneurial background?
I’ve by no means been an entrepreneur earlier than 2018 (earlier than this firm). However I’ve been working as an engineer with totally different firms and I’ve labored as a building supervisor with my household enterprise for round 4 years. After I got here to Kampala in Uganda, the expertise of working on the household enterprise inspired me to be an entrepreneur simply.
What are your future plans and aspirations on your firm?
Broaden/open extra branches by bettering the capital
Broaden the pharmacy.
Work with Insurance coverage firms to draw common purchasers.
Extra medical providers like imaging (x-ray, MRI and CT scans), ambulanceservices and residential care providers.
Observe the ISO Requirements and administration system.Enhance to a hospital degree.
Open nursing college with the cooperation of some universities.
What provides you probably the most satisfaction being an entrepreneur?
Guaranteeing consistency, continuous enchancment, surroundings administration and affected person satisfaction.
Bettering variety.
Boosting the corporate identify by encouraging the advertising and marketing group.
Bettering employment capability, schooling, and mentorship of various professions for quick and high quality buyer care.
Interplay with totally different communities with totally different actions like giving free providers and sponsoring younger communities like artists and soccer groups for environmental hygiene and advertising and marketing.
What is the greatest piece of recommendation you can provide to different ladies seeking to start-up?
I wish to say that there’s nothing arduous on this world, simply begin the enterprise with any quantity of capital and no matter occurs by no means cease, combat on your goals, and go away your thoughts considering.
All the time rely upon others and all the time study from your personal failure and victories. By no means cease having fun with no matter occurs in life.
To seek out out extra, ship an e mail to Helen Keleta: helenkeleta45@gmail.com or go to the corporate’s web site and social media platforms:
Web site: http://eastafricamedicalcenter.com/
Fb: https://www.fb.com/EastAfricaMedicalKla?mibextid=ZbWKwL
Twitter: https://twitter.com/EastAfricaMedic
Instagram: https://www.instagram.com/eastafricamedicalcenter/
YouTube or Vimeo Video: https://youtube.com/@EastAfricaMedicalCenterhttps://www.linkedin.com/in/east-africa-medical-center-69bb79265https://www.tiktok.com/@eastafricamedicalcenter
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