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Elmarie brings 28 years’ of labor expertise, with 14 Years of expertise within the telecommunications Multi-Nationwide Company Technical Venture Deployment atmosphere and 9 years’ expertise in managing socially targeted expertise deployment initiatives, creating partnerships, rising human capital, main groups, and streamlining supply, with the intention of constructing a sustainable Social Enterprise.
Lioness Weekender spoke to Elmarie Pereira about what continues to drive her to make an affect in combatting Gender Primarily based Violence in South Africa, and likewise her aspirations for the way forward for Memeza.
What does your organization do?
Memeza is a Social Enterprise, based in 2012 by victims of Gender Primarily based Violence, with the purpose to create a safer South Africa. Memeza works by way of Non-public and Public partnerships to focus on essentially the most susceptible communities, which permits us to deploy a wide range of distinctive community-based options, companies, and expertise, particularly designed to create more healthy, empowered, and flourishing communities.
What impressed you to begin your organization?
The lack of my sister attributable to gender-based violence impressed me to turn out to be a co-founder of Memeza Shout Crime Prevention. I needed to do one thing to assist different lady, households, moms, and sisters, not having to undergo the ache I went by way of shedding my sister. By means of Memeza, as a girl I joined the safety trade to battle Gender Primarily based Violence by way of a Social Enterprise strategy, the place we make it possible for essentially the most susceptible folks and communities get entry to GBV prevention expertise and personal/public response companies.
Why ought to anybody use your service or product?
We’re a social enterprise, and due to this fact developed a singular enterprise mannequin that gives our prospects with the chance to obtain our prevention expertise by way of sponsorships. Those that can afford should purchase our product, however those that can not afford, we assist by way of sponsorships. We attain communities by way of Public Non-public partnerships.
Inform us somewhat about your workforce:
We now have a tremendous workforce of 27 crime fighters that works tirelessly to deliver our GBV prevention expertise to the susceptible folks and communities. Working at Memeza isn’t just a job, it’s a ardour, as most of our staff have additionally been victims of crime.
Share somewhat about your entrepreneurial journey. And do you come from an entrepreneurial background?
I come from a household of feminine entrepreneurs. My mom and three of my sisters all had and a few nonetheless having profitable entrepreneurial journeys as lady constructing their very own companies. My entrepreneurial journey solely began about 10 years in the past and was initiated by nice loss and the fervour to make a change within the panorama of GBV. I’m blessed to have met a fellow feminine lioness in my companion Thuli, who’s a born entrepreneur and collectively we’ve got shared our entrepreneurial journey, which as all entrepreneurs know, comes with many successes and failures. The place I actually realized how a lot I’ve learnt over the previous 10 years, was once I gained the African Enterprise Hero’s award, this made me really notice that I’m now lastly strolling within the sneakers of my Mom and Sisters. As a girl, it has been a tricky journey being an entrepreneur, however surrounding your self with the appropriate workforce, the appropriate management and all the time believing you may obtain, makes it essentially the most rewarding journey I might have ever wished for.
What are your future plans and aspirations in your firm?
Memeza’s focus for the long run is on guaranteeing sustainability, which is able to enable the group to proceed to offer susceptible folks and establishments with a lot wanted, inexpensive safety and security companies, whereas persevering with to companion with Non-public and Public Trade. We wish to attain over 5 million susceptible ladies within the subsequent 5 years. We wish to assist shield over 1 000 no fee-paying colleges and 1 million susceptible learners within the subsequent 5 years. We wish to create an extra 5000 neighborhood based mostly jobs within the subsequent 5 years.
What provides you essentially the most satisfaction being an entrepreneur?
Seeing how our child (Memeza – which means Shout in Zulu) has grown and outlasted COVID and lots of different hurdles, along with the affect we’ve got made in so many susceptible ladies’s lives – that is the satisfaction that makes me rise up once more tomorrow.
What is the greatest piece of recommendation you can provide to different ladies seeking to start-up?
Encompass your self with like-minded ladies and other people. For me, having a like-minded very sturdy feminine companion, meant we might conquer collectively and console one another when occasions have been robust. Don’t again down, don’t take no for a solution – hold knocking!!!
To search out out extra in regards to the work of Memeza, contact Elmarie Pereira through electronic mail: elmarie@memeza.co.za or go to the web site and social media channels.
Web site: https://memeza.co.za/
Fb: https://www.fb.com/www.memeza.co.za
Twitter: https://twitter.com/MemezaShout/standing/1498571673850859520
Instagram: https://www.instagram.com/memezasafety/?igshid=MzRlODBiNWFlZApercent3Dpercent3D
Your YouTube or Vimeo Video: https://www.youtube.com/watch?v=WKHq1VyfKrQ or https://www.youtube.com/watch?v=SGOmSYLKWCc
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