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Guinness Nigeria in the present day broadcasts that, with impact from April 2024, it is going to not import or distribute sure Diageo worldwide premium spirits merchandise, together with Johnnie Walker, Singleton, and Baileys and others imported underneath its 2016 Sale & Distribution Settlement with Diageo plc.
This transfer is in step with Guinness Nigeria’s long-term development technique, and it is usually in alignment with Diageo plc’s resolution to ascertain a brand new, wholly owned spirits-focussed enterprise to handle the importation and distribution of its worldwide premium spirits portfolio in West and Central Africa, with Nigeria as one of many hubs.
Within the monetary 12 months ended 30 June 2023, the income associated to Guinness Nigeria’s portfolio of imported Diageo worldwide premium spirit merchandise was NGN14 billion, constituting roughly 6% of Guinness Nigeria’s whole revenues.
Guinness Nigeria will proceed to fabricate and distribute its full portfolio of non-alcoholic drinks, beer, ready-to-drink (RTDs) and domestically produced spirits, together with inter-alia Orijin, Captain Morgan Gold, Gordon’s Moringa, and Smirnoff X1 Choco, absolutely utilising its asset base following the enlargement of its manufacturing capability lately as a foremost whole beverage alcohol participant.
There are not any modifications to Diageo plc’s shareholding in Guinness Nigeria, and Diageo stays a key shareholder of Guinness Nigeria.
Advantages for Guinness Nigeria
Guinness Nigeria can be higher positioned to give attention to its core enterprise and its power within the manufacturing, advertising and marketing and distribution of non-alcoholic drinks, beer, RTDs and its domestically produced spirits, thus enhancing sustainability, development, and worth creation for all stakeholders of Guinness Nigeria.
The change will allow the complete utilisation of Guinness Nigeria’s asset base and can speed up innovation in native spirits merchandise.
This strategic change reduces the Firm’s overseas change necessities and mitigates the destructive impacts of lingering overseas change shortage and change charge volatility on the monetary efficiency of the Firm.
John Musunga, Managing Director/CEO, Guinness Nigeria, mentioned: “This modification will higher place Guinness Nigeria to give attention to our core enterprise, which has persistently delivered development through the years, regardless of the difficult exterior surroundings. The give attention to our core strengths will profit from the investments we’ve made into increasing capability at our breweries in Ogba Lagos state and Benin Edo state to satisfy the rising demand for our beer and extremely profitable native spirits manufacturers. It should additionally strengthen our manufacturing, advertising and marketing and distribution capabilities and cut back our foreign exchange publicity whereas enhancing sustainable development and worth creation for all stakeholders of Guinness Nigeria.”
Guinness stays a robust Nigerian firm dedicated to making sure that its strategic and operational actions ship worth to our esteemed stakeholders by advancing Guinness Nigeria’s efficiency and sustaining enterprise profitability.
About Guinness Nigeria
Guinness Nigeria, a part of the world’s largest drinks firm, Diageo Plc., is the one Complete Beverage Alcohol firm in Nigeria with a large portfolio of manufacturers catering to non-alcohol and alcohol drinkers, with nonalcoholic drinks, Spirits, Lager and Beers. A few of its well-known and well-respected manufacturers embrace: Guinness International Further Stout, Guinness Clean, Malta Guinness, Orijin Bitters, Orijin Zero, Dubic Malt, Mr.Dowells, Gordons Pink Berry, Gordons Orange Sundown, Smirnoff Ice, Smirnoff Vodka, Smirnoff Pine-apple Punch, Captain Morgan Gold, amongst others.
With a really clear ambition – “To be the very best performing, most trusted and revered client merchandise firm in Nigeria”, Guinness Nigeria delivers on its sustainability and duty commitments that are centered on three areas; Selling Constructive Ingesting, Championing Inclusion and Range and Pioneering Grain to Glass sustainability. The corporate continues to be a champion for accountable ingesting and group growth.
Guinness Nigeria, residence of the primary Guinness brewery exterior of the British Isles, was established in 1950, making it one of many oldest serving manufacturing firms in Nigeria. The primary bottle of Guinness International Further Stout in Nigeria was brewed in its Ogba Brewery in 1962, two years after Nigeria’s independence. Three years later, in 1965, Guinness Nigeria was listed on the Nigerian Inventory Alternate. In 1974, it constructed its second brewery in Benin and expanded it in 1978 to accommodate a second stout brewery. In 1982, it constructed its fourth Guinness brewery in Ogba, Lagos and expanded each the Benin and Ogba breweries to additional enhance capability and meet the rising demand for Guinness Nigeria merchandise in 2011.
This public announcement is made by Rotimi Odusola Firm Secretary/Company Relations Director, for Guinness Nigeria.
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