‘A Reason to Imagine’ Airtel Campaign

‘A Cause to Think about’ Airtel Marketing campaign

‘A Cause to Think about’ Airtel Marketing campaign

Airtel Kenya has launched a brand new model marketing campaign targeted on constructing a deeper emotional reference to Kenya’s youthful inhabitants.

The newly launched model marketing campaign primarily based on a brand new strapline for Airtel Kenya: ‘A Cause to Think about’, replaces the “Smartphone Community.” strapline. “A Cause to Think about” goals to showcase Airtel’s deal with offering its Kenyan customers, particularly the youth, with related digital and monetary options to help them in reaching their full potential in private and enterprise undertakings.

The ‘A Cause to Think about’ marketing campaign exhibits Airtel’s place as an enabler of the desires and aspirations of younger folks; it seeks to rejoice the vitality, creativity, and innovation of younger folks in Kenya.

‘A Cause to Think about’ Airtel Marketing campaign

By this marketing campaign, we’re reaffirming Airtel’s dedication to advancing the progress of our younger folks by offering seamless and inexpensive connectivity to show each state of affairs into a possibility.

Airtel Kenya Managing Director Ashish Malhotra stated, “I imagine the facility of this marketing campaign is its potential to encourage the desires and aspirations of younger folks. Now we have constantly enabled youth within the nation to attain their potential via our progressive and inexpensive services and products. Our new positioning will additional improve the “A Cause to Think about” your potential to attain your desires via our dynamic options”.

The ‘A Cause to Think about’ model marketing campaign is Airtel’s most bold marketing campaign to encourage Kenyan youth to re-imagine their place on the earth and to see themselves as able to reaching nice issues.

Airtel Africa’s Group Chief Business Officer, Anthony Shiner stated, “It’s a well-known incontrovertible fact that the youth are central to reaching Africa’s potential. Greater than 60% of Africa’s inhabitants is below the age of 25 and empowering this new era may very well be transformative for the way forward for the continent.”

The marketing campaign builds on Airtel Africa’s current title sponsorship of The Voice Africa, the place Kenya has 8 individuals competing in Nigeria. This competitors showcases distinctive African musical expertise and is one in every of Airtel’s initiatives to advertise youthful skills and experience in training, sports activities, and the innovation sectors.